The rule breakers
Pat Gallagher handed a cooking spray can to be carried on the golf course. As the golfers reached the sixth tee at the Metropolitan Golf Links in Oakland, Dave Morris applied the spray to the head of his driver and drew the club. Morris hit 290 yards with the ball shuttling off straight down the fairway. Most golfers feel guilty while breaking the rules or do not it when no one is looking around. However, Morris is a part of the organization that displays bold golf lawlessness. The organization is known as the Alternative Golf Association or Flogton (“not golf” spelled in reverse). The association primary belief is the application of spray or any other lubricant to improve the accuracy of the shot.
The new approach
Pat Gallagher is a former San Francisco Giants Executive and is the chief of Flogton. The association is a group of businesspersons from the Silicon Valley who believe taking a different approach to the game making it possible for more individuals to play the game. The Alternative Golf Association is commissioned by Scott McNealy, who is the founder of Sun Microsystems. Bob Lurie who is a past owner of the Giants and acts an adviser to Flogton. The organization believes that a non-conventional approach to the game will make it more appealing to a larger population. According to the National Golf Foundation, the number of golf players in 2010 were lower by 24 million than in 2005. According to McNealy, the organization hopes to generate more business by making the game accessible by a larger number of people. The reasons for the declining number of golf players are the high fees, huge equipment costs, the game’s complexity, and cultural outlook.
The alternate methods
Besides the cooking spray can, Gallagher had additional ideas while playing in Oakland. He carried a wedge that had a club head resembling a cheese grater. The idea was to create backspin on the ball. The organization members are trying to convince golf equipment manufacturers to produce non-traditional gear, such as aim-assisted putters or specialized balls that are created for gaining more distance with spin and accuracy.